Why Use 3D Renders For Your Products?
Design and Engineering - Marketing and Sales - Documentation - Patents
Here at MPD, we handle all forms of visual design and documentation such as technical and patent drawings, realistic design renders, and 3D mechanical modeling design of new products.
Design and Engineering
Photorealistic Renders allow designers, engineers,and marketing specialist, to visualize a final product or design before committing to the expensive and time consuming manufacturing process. While engineers may construct mechanical prototypes for physical product testing, these prototypes may not include final design aesthetics.
Renders also provide engineers and designers with a form of communication between functionality and creating a visually appealing product customers will want to buy. This increases the product development speed as it reduces miscommunication between all members of a team.
Marketing and Sales
Photorealistic renders are excellent for the high speed generation of marketing materials. As the engineering team completes the final product and commission manufacturing, the marketing team uses rendered images and rendered promotional videos to market to the customer. Customers can anticipate the official launch of a new product with interest and per-orders.
New inventors seeking investors can use 3D visual renders and animations to pitch their idea in order to create interest without spending time and savings on fabrication and manufacturing a professional prototype. This also allows for a better understanding on what their product can look like, function, and how it will appeal to potential customer.
Companies with a current product line can use photorealistic renders to update their website and generate new marketing images without the need to set up photography equipment. Once a 3D model of the product is generated, it can be manipulated for any situation a marketing team may need such as different environments, modes of operation, and different product configurations.
3D renders make it possible to provide customers with a platform for picking different configurations of a product and tailor it to their specific needs.
One of the major uses of photorealistic renders are the creation of product packaging and product instruction documents. The 3D model of the product can be manipulated to show different steps for setting up or using a device. Once each position is organized into steps, they can be rendered into photorealistic images ready for documentation.
Packaging also utilizes rendering for creating diagrams and images which best represent a product once it is packaged. This also provides the opportunity to test how customers will react to a package design. The product itself and its presentation are extremely important.
The patent process will also benefit from realistic renders as it will allow the patent attorney to visualize all technical mechanical systems involved with the invention for searching prior art and filing necessary Utility, and Design Patents. The renders will assist in the application for a design patent when you want to protect the aesthetic of a product. We also handle the creation of patent drawings using the same 3D model and technical information we use to create the photorealistic render images.